On Thursday evening, as rumors swirled concerning a shooting at Brown University, the network's Kaitlan Collins took to social media, pointing out the conflicting information and pointing viewers to her channel's 9pm newscast.
Although it is by no means a flawless news source, her words resonated for a lot of people. It stands as one of the organizations where there exists fact-based and largely reliable reporting – particularly during breaking news situations like the one taking place near a New Hampshire storage facility.
A Vulnerable Situation During a Business Battle
However CNN, now middle-aged, finds itself in a uncertain position as two huge media empires vie for ownership of its corporate owner, Warner Bros Discovery.
No matter the result, the future of CNN has become part of a high-risk game of corporate ownership, not as a question of what benefits the news-consuming public.
“Here is one more case of the profound systemic issues with origins in many years of policy decisions,” noted Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the Pennsylvania University.
The conjecture about who will own Warner Bros Discovery – could it be Netflix or Paramount Skydance? – overlooks a larger point.
“The narrative is crafted as a corporate drama with key players as the main characters, but there is scant discussion of the societal benefit,” Pickard added.
The Additional Layer: The Former President
This situation is complicated by Donald Trump’s views about a network he has consistently labeled as perhaps his primary “fake news” adversary.
Remember the shouts of “CNN sucks!” at his rallies, his administration’s punitive withdrawal of reporter Jim Acosta’s press credentials, or his sparring with Collins in White House briefings.
Trump now claims that CNN needs new ownership. Many see this as a desire for ownership that will protect him from journalistic oversight. That is one reason why he seems to favor Paramount Skydance, which has made a hostile bid.
There is a basis to like that bidder more. For one thing, it is controlled by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.
The company, parent of CBS News, also recently placed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the lead editor of that historic news network.
A Possibility of More Turmoil
Notably, if Netflix prevails, CNN and other cable outlets would first be spun off into a independent unit. This might be a welcome development to many at the network, but it’s not exactly a safe harbor. That arrangement could pave the way for CNN for a future sale. The cycle continues.
If you ask Timothy Wu, a great deal of this is a violation of antitrust statutes, anyway. The influential voice of big tech’s dominance wrote recently that anti-trust laws should prohibit both deals.
“Each proposed deal would be detrimental to the country, and both should be opposed by regulators,” Wu argued.
The Core Challenge and a Potential Solution
No matter the outcome with this particular battle, the bigger problem endures.
“The present media landscape is a very anti-democratic system, but we must resist a sense of powerlessness,” Pickard emphasized. Policy decisions – originating in the 1930s and 1940s – helped to create this profit-obsessed monster, and revised policy decisions can fix it.
Can reform occur in an era where the head of the FCC refuses to acknowledge that the agency is independent? Overhaul is very unlikely now, but that is not to say it will be impossible forever.
Policies that strengthen independent news organizations, aid local journalism, finance public media, and prohibit the concentration of media power in too few hands are not only possible – they are necessary for a functioning democracy.
In the world of media ownership, bigger isn’t better. And news organizations including CNN must not be pieces in the newest corporate chess match.